Session 4 · 25 February 2026 · Anglia Ruskin University

Building Your MVP

From Brand Bible to Working Prototype

Presented by Mat Parkins · The AI Guys

Vibe Coding Live Build Replit · Bolt · AI Studio

1 Session Overview

This session moved from planning into doing. You saw a live build — the same prompt passed into four different vibe-coding platforms simultaneously — and left with a repeatable process for turning your brand work into a working prototype.

What we coveredWhat you can do with it
Brand Bible as prompt foundationFeed your brand doc into any AI tool to keep every output consistent
Planning your app with AIUse Claude or Gemini to generate a structured build prompt before touching a dev tool
Vibe coding tools: live demosRun the same prompt in Replit, Bolt, AI Studio and Emergent — pick the result you like most
Web app vs mobile appUnderstand the difference and choose the right build type for your idea
AI tool recommendations by budgetKnow which platforms to use on a free tier vs willing to pay
Pitch deck toolsGamma and Presentations.ai for fast, polished slide decks

2 Key Takeaways

3 From Brand Bible to Build Prompt

The biggest lesson from this session: the work you put into your brand document in earlier sessions isn't just a PDF — it's your AI prompt foundation. Every build tool, every design request, every asset starts with that file.

The workflow — step by step

Brief the AI

Tell Claude or Gemini you're building an app. Describe the core functionality, user types, and any subscription tiers you need.

Attach your Brand Bible

Upload your brand document. This gives the AI your visual identity, values, tone, and target audience — all the decisions it needs to make.

Generate a build prompt

Ask the AI to produce a structured vibe coding prompt. Claude is particularly good at this — it'll give you a detailed, phased brief.

Paste into your build tool

Take that prompt into Replit, Bolt, or AI Studio. If the platform accepts file uploads, attach the Brand Bible too.

Review, screenshot, iterate

Take a screenshot of anything that isn't right. Describe the change in plain English: "Change this header colour to match our brand. Here's our brand reference." That really is it.

💡 Why this works

The brand doc contains your vision, mission, ideal customer, colours, and tone — the AI has everything it needs to make decisions. You get consistency across every tool without repeating yourself each time.

Sample planning prompt

Try this prompt ↓
I am planning to build an app. Here is what it does: [describe your app and its core features]. Target users: [describe who will use it and why they need it]. User types needed: [e.g. free users, premium subscribers, admin users]. I have attached our Brand Bible which includes our vision, mission, ideal customer profile, visual identity, and tone of voice. Using all of this information, please: 1. Confirm you understand the app concept 2. Ask me any questions you need before we plan 3. Then produce a structured vibe coding prompt for Phase 1 build The prompt should be detailed enough to paste directly into Replit, Bolt, or Google AI Studio.

4 Vibe Coding Platforms: Which One to Use

All four platforms ran the same prompt in session and produced similarly branded results. The differences come down to cost, flexibility, and how much setup each one requires.

PlatformFree tierPaidBest forStudent pick
ReplitLimited credits~$20/monthFull-stack apps, easy deploy, conversation-before-build⭐ Best paid option
BoltGenerous free tierAffordableWebsites and simpler apps — fast, clean output✅ Best free for websites
Google AI StudioVery generousFlexiblePractising and iterating — great for getting things wrong cheaply✅ Best for practice builds
EmergentLimited (18 credits)AvailableSolid output but credit-hungry — use sparingly⚠️ Use with care
Copilot (Microsoft)Via M365Check with ARU ITSDesign assets, canvas editing, full M365 integration✅ Use if you have M365 access
🎓 ARU student tip

Practice your build in Google AI Studio where credits are plentiful and mistakes are free. When you're ready to build your final prototype, move to Bolt (free) for a website or Replit (paid) for a full app.

5 Web App vs Mobile App — What's the Difference?

Web AppMobile App (Native)
What it isRuns in a browser — desktop and mobile webBuilt for the App Store or Google Play — installed on device
Best forPrototypes, MVPs, tools people access via a linkApps needing device hardware (camera, GPS, notifications)
Cost to publishFree — host on Netlify or VercelApple: $99/year. Google Play: one-off $25 fee
Approval needed?No — deploy instantlyYes — both stores review and approve before going live
For your assignment✅ A web app or designed prototype is perfectly sufficientNot required — adds complexity without adding marks

6 Try This Today

7 AI Tools Reference

General AI models

ModelBest forCostNotes
Claude (Anthropic)Complex prompts, long documents, planningPaid subscriptionMat's preferred model. Claude Code built in — use for coding direct from the desktop app.
Gemini (Google)Image creation, NotebookLM, Google ecosystemFree tier availableBest integrated option for Google users. Canvas collaboration is excellent.
ChatGPT (OpenAI)General tasks, quick drafts, multimodalFree + paidGood all-rounder. GPT-4o for speed, o1/o3 for complex reasoning.
Copilot (Microsoft)M365-integrated tasks, canvas editingIncluded with M365Best choice if you have M365 access. Model-switching now available (includes Claude).
DeepSeek (Chinese)Planning, coding assistance, free usageVery generous free tierHigh-quality output. Do not send private or sensitive information into it.
GLM / Z.aiCoding, lower-cost Claude Code alternativeSignificantly cheaper than ClaudeAdvanced users only. Can be connected into coding platforms for cheaper builds.

Presentation tools

ToolBest forNotes
GammaQuick, polished pitch decks and presentationsOne of the two leading AI presentation tools — clean, professional output
Presentations.aiBrief-to-deck in minutes, structured slide outputGive it a well-written brief (ideally AI-generated) for best results
CanvaTemplates, branded decks, social assetsNow includes AI pitch deck templates. Excellent free tier.
DectopusFast AI-generated presentationsWorth exploring as an alternative to Gamma
⚠️ Important for pitching

Always write — or at least structure — the core content of your pitch yourself. AI can format and polish it. But if you're standing up and presenting, you need to own every word on those slides. Don't let the tool write something you can't confidently deliver.

8 Next Steps

For your ARU assignment

Suggested learning path

📁

Shared Folder

Session slides, recordings, crib sheets, and templates — all in one place

🤖

Tools Sheet Coming

Mat's reference guide: all AI models, free tier limits, and recommended use cases

💬

Get in Touch

Questions after the session? theaiguys.co.uk